About
Hello. I am Maria "Cel".
Financial Coach. Advisor.
Advocate for Women
Who Are Ready to Move Forward.
Credentials
Ranked #5 on MSN's Top 10 Financial Advisors to Watch in 2024
Guest on Desjardins' Discovery Series Podcast
Speaker at industry events, including Advocis Vancouver Chapter
Featured in Yahoo Finance, Bloomberg and other major media
Featured on Omni News for insights on education planning in Canada
Learning & Development Director, supporting advisors through education, compliance and growth
I've spent over 13 years as a Professional Financial Advisor (PFA),
helping Canadians build clarity and confidence with their money.
Before that, I worked in the transportation industry —
where I saw firsthand how capable, hardworking professionals still struggled financially,
not from lack of intelligence, but from lack of structure and support.
Who I Help:
I work with women professionals, solopreneurs and
business owners who:
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✅ Are capable and responsible
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✅ Feel stuck despite doing their best
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✅ Know what they should be doing, but struggle to follow through
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✅ Want clarity without complexity
They're not looking for quick fixes or financial jargon.
They want structure, support and someone who understands their world.
I chose to work with women professionals, solopreneurs and
business owners because I am one of them.
I understand what it's like to be capable, responsible and relied on —
while quietly carrying the weight of decisions and financial pressure.
I've seen how easily women put everyone else first,
delay their own goals, and carry stress silently —
even when they're smart and accomplished.
This is where my work matters most:
helping women slow the noise and move forward with
clarity, confidence and control.
Why Women Professionals?
This work is personal to me.
As a single mother, as a woman who has
rebuilt from burnout and as
someone who believes no one should have to
figure it all out alone.